(See my biography page for more information).


Publications:
A Theoretical Framework of Customer Knowledge Management (CKM) for Value Creation: A CKM Study integrating the Concepts of Customer Knowledge Management and Customer Engagement

A theoretical framework of Customer-Knowledge-Management (CKM) for value creation is proposed with integrated CKM and Customer Engagement concepts. For achieving CKM goals, 5C knowledge aspects are reviewed using Xiaomi case.

Article: Print

$US10.00

Published Online: September 29, 2015

$US5.00